Restaurant Growth
April 30, 2026
Restaurant Growth
Online Ordering Is Not Your Menu
Restaurants increasingly rely on ordering platforms like DoorDash or Toast to present their menus. But ordering systems are not designed for browsing or discovery. This article explains why confusing menus cost you customers — and why your menu should be built for decision-making, SEO, and AI visibility.
Insights
April 6, 2026
Insights
From Using ChatGPT to Rethinking Menus
We used ChatGPT to understand menus while traveling — and realized menus themselves need to work for both people and AI. This led to a new way of thinking about menus.
Story
April 5, 2026
Story
From a Confusing Menu in Italy to Building Yaami
How a frustrating family dinner search in Italy exposed the broken state of digital restaurant menus and sparked the vision for Yaami.