Insights
May 5, 2026
Insights
Why AI Can’t Read Most Restaurant Menus
AI assistants are changing how customers discover restaurants. But most menus today are invisible or unreadable to AI. Here’s why — and what it means for restaurants.
Restaurant Growth
May 3, 2026
Restaurant Growth
The First Time a Restaurant Hears: ‘We Found You on ChatGPT’
Customers are starting to discover restaurants through AI tools like ChatGPT and Gemini. But most menus are not structured for AI to understand. Here’s why that matters — and what restaurants need to do next.
Insights
April 6, 2026
Insights
From Using ChatGPT to Rethinking Menus
We used ChatGPT to understand menus while traveling — and realized menus themselves need to work for both people and AI. This led to a new way of thinking about menus.